Lecturer：Dr.Pelton
Topic：Consumer-based Brand Equity
Time:19：00，2008.9.22
Location：Room311
Introduction：
Dr. Lou E. Pelton
Associate professor of marketing and logistics
Commencement speaker
An associate professor in the College of Business Administration's
Department of Marketing and Logistics, Lou E. Pelton is an
internationally-known expert on global marketing channels, marketing ethics
and relationship marketing.
Pelton has conducted research and training seminars for companies in Asia,
Australia, Europe and South America as well as in the United States. He
joined the UNT faculty in 1994 after first teaching at Augusta State
University in Georgia.
His service to UNT includes inaugurating the university's first business and
merchandising study-abroad program in China. In June, he took 30 students to
Hong Kong and China's Guangdong province (formerly Canton) to tour
manufacturing operations for J.C. Penney, Fossil, NCH and other companies
with headquarters in the North Texas region. The students interacted with
local business and government leaders to explore ways in which culture
impacts global marketing.
Pelton has also led students on study-abroad trips to Malaysia, and has been
a guest lecturer at many universities in the U.S. and abroad, including the
City University of Hong Kong, City University of New York, National
University of Singapore, Texas A&M University, University of California at
Berkeley, University of Queensland and University of Oklahoma.
He is the senior author and editor of several books. His textbooks have been
translated into both Spanish and Chinese languages, and are distributed in
18 countries. Pelton has also published more than 90 articles in Industrial
Marketing Management, Journal of the Academy of Marketing Science, Journal
of Business Ethics, Journal of Business Research, Journal of Macromarketing
and Journal of Marketing Theory and Practice, among others. He is the editor
of Journal of Marketing Channels and serves on several editorial review
boards.