Journal Articles - Hairong Li, Wenyu Dou, Walter Wang, Nan Zhou (2009), "The Effect of Agency Creativity on Campaign Outcome:The Moderating Role of Market Conditions", Journal of Advertising, 37, 4, 109-121
- Walter Wang, Wenyu Dou, and Nan Zhou (2008), "Consumption Attitudes and Adoption of New Consumer Products: An Empirical Study", European Journal of Marketing, 42, 1/2, 238-254
- Dou, Wenyu and Sandeep Krishnamurthy (2007), "Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison", Journal of Advertising Research, Vol. 47, Issue 2, pp. 193-206
- 崔楠, 王光平, 窦文宇, 周南 (2007), "消费价值观对中国消费者新产品采用的影响", 营销科学学报, 第3卷, 第1辑, 25-38
- Dou, Wenyu and Sanjoy Ghose (2006), "A Dynamic Non-Linear Model of Online Retail Competition Using Cusp Catastrophe Theory", Journal of Business Research, Vol. 59, No. 7, pp. 838-848
- Dou, Wenyu, Guangping Wang and Nan Zhou (2006), "Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers", Journal of Advertising, Vol. 35, No. 2, pp. 101-110
- Gila E. Fruchter and Wenyu Dou (2005), "Optimal Budget Allocation Over Time for Keyword Ads in Web Portals", Journal of Optimization Theory and Applications, Vol. 124, No. 1, pp. 157-174
- Rajesh Gulati, Denny Bristow and Wenyu Dou (2004), "The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance", Journal of Business-to-Business Marketing, Vol. 11, No. 1, pp. 153-165
- Dou, Wenyu (2004), "Will Internet Users Pay for Online Content?", Journal of Advertising Research, Vol. 44, No. 4, pp. 349-359
- Dou, Wenyu, Boonghee Yoo, Ma Liang Yu (2003), "Consumer Patronage of Ethnic Portals", International Marketing Review, Vol. 20, No.6, pp. 661-677
- Dou, Wenyu and Sanjoy Ghose (2002), "From 1 to 1 Marketing to Continuous Marketing,", Quarterly Journal of Electronic Commerce, Vol. 3, No.2, pp. 73-90
- Dou, Wenyu, Ulrik Nielsen, Tan Chee Ming (2002), "Using Corporate Web Sites for Export Marketing: A Multi-Country Comparison", Journal of Advertising Research, Vol. 42, No.5, pp. 105-115
- Dou, Wenyu, Randy Linn, and Sixian Yang (2001), "How Smart Are Smart Banners: A Scoreboard and Analysis", Journal of Advertising Research, Vol. 41, No.4, pp. 31-44
- Rajesh Gulati, Denny Bristow, and Wenyu Dou (2001), "Antecedents of Internet Related Activities and Perceptions of Manufacturers", Journal of Marketing Channels, Vol. 9, 3/4, pp. 49-86
- Dou, Wenyu and Denny Bristow (2001), "Analyzing Consumer Marketing Models on the Internet", Quarterly Journal of Electronic Commerce, Vol. 1, No.4, pp. 283-298
- Dou, Wenyu and David Chou (2001), "A Structural Analysis of Business-to-Business Digital Markets", Industrial Marketing Management, Vol. 31, No.2, pp. 165-176
- Ghose, Sanjoy, Dou, Wenyu. (1998), "Interactive Functions and Their Impact on the Appeal of Internet Presence Sites", Journal of Advertising Research, Vol. 38, Issue 2, pp. 29-44
Accepted Journal Articles (forthcoming) - Su, Chenting, Zhilin Yang, Nan Zhou, Guijun Zhuang, and Wenyu Dou (2008), "Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China", accepted by Journal of International Business Studies, forthcoming
Presented Conference Papers - Dou, Wenyu and Dongqin Yao (June 2000), "A Dynamic Model of Optimal Banner Ad Placement Decisions", presented at Marketing Science Conference, UCLA
Conference Papers (Proceedings) - Dou, Weyu, Li Huang, Fue Zeng (2008), "Group Identity and Consumer Responses to Advertising in Community Web Sites", proceedings of Marketing Science Conference, Marketing Science Institue, (USA)
- Dou, Wenyu, Boonghee Yoo, and Liangyu Ma (2002), "Understanding the Patronage of Ethnic Portal Sites: An Exploratory Study of Chinese Internet Users", proceedings of The 2002 Asia-Pacific Association of Consumer Research Conference
- Dou, Wenyu, Ollie Nielsen and Chee-Ming Tan (2001), "Building Effective Web Sites for Export Marketing: Evidences from Canada, Denmark, and Malaysia", proceedings of The AMA 2001 Summer Educators Conference, (USA)
- Dou, Wenyu, Boonghee Yoo, and Naveen Donthu (2000), "Building Global E-commerce Presence Through Ethnic Portals", proceedings of The eCommerce and Global Business Forum (in CD-ROM), sponsored by the University of California -Los Angeles, the University of Washington-Seattle, and Anderson Consulting, (USA)
Conference Papers - Dou, Wenyu, Nan Zhou, and Hairong Li (2007), "Global Agents and Local Clients: A Relationship Satisfaction Model", INFORMS Marketing Science Conference, June 28-30, 2007, Singapore Management University
- Chi, Tailan and Wenyu Dou (2000), "Emergence of E-Commerce and Manufacturer's Incentive to Internalize Distribution in International Expansion,", Academy of International Business Conference, (Phoenix, Arizona, USA)
- Dou, Wenyu and Denny Bristow (September 2000), "A Call for Electronic Marketing Training Camp", Academy of Business Education Conference, (Bermuda)
- Dou, Wenyu, Boonghee Yoo, and Naveen Donthu (May 2000), "Building Global E-commerce Presence Through Ethnic Portals", JIBS Special Conference and Symposium on E-Commerce and Global Business, (Santa Cruz)
Books and Book Chapters - Dou, Wenyu (2002), "E-Marketing Around World: Country Profile for People's Republic of China.", in "E-Marketing" 3rd ed., Judy Strauss, Adel El-Ansary, and Raymond Frost, Prentice- Hall.
- Ghose, Sanjoy and Wenyu Dou (2000), "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites", in "Internet Marketing: Readings and Online Resources," ed. Paul Richardson, McGraw-Hill, (Boston, MA, USA)
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