Dr. Shengdong Lin, Journalism & Communication School, Xiamen University
This is a letter for students or scholars who take interest in my research. My Chinese webpage was written as an associate dean. But here my English webpage will be written as a teacher or a scholar. I assume all of you can read English well. Everyone is equal before the knowledge. Titles mean nothing before the knowledge.
I have complex background in education, Bachelor of Economics, Master of Arts, and finally PhD of Sociology, which give me an open mind and an inter-discipline view. I was a Freeman Fellow Scholar in 2007-2008 at University of Illinois at Urbana-Champaign (UIUC) and a Fulbright Research Scholar in 2013-2014 at University of Rhode Island. Recently I take special interest in the study of inter-cultural communication, social media users, public service announcement and Chinese Zhongyong thinking.
I published many papers on Chinese and English journals. I don’t list all of them here because I found many of my favorite papers couldn’t be published on SSCI or CSSCI journals. I heard and saw some scholars wrote papers under the pressure of promotion and they deleted, revised and even invented data in the name of science but just for publication. I don’t believe that they are doing real academic studies. I don’t want to be a publishing machine. “A diamond is forever” is an advertising slogan. I hope that I can make a diamond paper or book this life.
I did a lot of imperfect studies during past 20 years with sincerity and interest. Many of them were published on average journals or even unpublished. Below are my representative papers/books.
1. Shengdong Lin. Gift, Guanxi and Trust, Studies of Ethnics in GuangXi, 2006, 4, 80-87. (Chinese)
2. Shengdong Lin. Qing and Li Appeals in Chinese Advertising: A Pilot Study that Shifts from Etic to Emic View, Journalism & Communication, 2009, 1, 95-101. (Chinese)
3. Shengdong Lin and Xue Ke. Chinese Glocalization: A Study of Intergenerational Residence in Urban China, Journal of Consumer Marketing, 2010, 27(7), 638-644. (English)
4. Shengdong Lin, Jing Wu, and Xiaoyu Zhou. A Qualitative Comparison of Metaphor Persuasion used in American and Chinese Print Ads, Modern Advertising Quarterly, 2011, 23, 35-42. (Chinese)
5. Zhongfang Yang, Shengdong Lin. A Construct Validity Study of C. F. Yang’s Zhongyong Conceptualization, Sociological Studies, 2012, 4, 167-186. (Chinese)
6. Shengdong Lin. A Research Report of Active Users on China’s Weibo, Xiamen University Press, 2014. (Chinese)
7. Xiaoyun Sun, and Shengdong Lin. A Transpositional Hermeneutic of TV Commercials by American and Chinese Readers, Modern Advertising Quarterly, 2015, 12, 43-50. (Chinese)
8. Shengdong Lin. A Collection of Cross-Cultural Communication Studies, Xiamen University Press, 2016. (Chinese)
There were still many limits in these books and papers. Any student who wants to apply for my PhD or postgraduates should read them through and argue with me by contact my email (email@example.com). I love those students who have their own ideas and could contribute to the study of inter-cultural communication. Welcome those students with different backgrounds, including anthropology, sociology, psychology, ancient Chinese, traditional Chinese medicine, art, etc. I am a strict supervisor but I allow and help students to transfer to other supervisors anytime if they don’t want to follow me. Like Jiang Taigong fishing, I believe that only those swallowed my “bait” of your own accord would be helpful to find the “diamond” and enjoy the trip. Welcome to DongChe Group