广告系

张楠

发布时间:2022-01-01 作者: 点击量:7003

 

张楠  

  2019年毕业于香港城市大学,获传播学哲学博士学位。2019-2020年于香港城市大学从事博士后研究。曾任香港特别行政区优配基金项目、香港特别行政区环境保护署专项基金项目高级研究助理(2017-2020),国际传播学会(International Communication Association, ICA)环境传播组特邀评委,SSCI来源期刊Environmental CommunicationJournalism & Mass Communication QuarterlyAsian Journal of CommunicationChinese Journal of Communication匿名评审。曾获香港城市大学杰出学术表现奖(Outstanding Academic Performance Award)、国际传播学会(ICA2020年环境传播博士论文奖。其成果见于SSCI来源期刊(如Environmental CommunicationEnvironment & BehaviorInternational Communication Gazette International Journal of CommunicationChinese Journal of CommunicationJournalism Practice)及国际会议(如国际传播学会、美国传播学会等),研究兴趣主要集中于新媒体研究和公益传播。目前主持国家社科基金青年项目“社交媒体时代我国环境形象国际传播的效果评估与提升策略研究”、福建省社科基金青年项目“乡村振兴背景下促进村民环保参与的媒体策略研究”。

 

 Nan Zhang is assistant professor at the Department of Advertising, Xiamen University. She holds a Ph.D. in Communication from City University of Hong Kong, and worked as a post-doctoral fellow (2019 – 2020) at the Department of Media and Communication, City University of Hong Kong. She is the winner of 2020 Environmental Communication Division Dissertation Award of the International Communication Association (ICA). Her research focuses on the effects of new media technologies on environmental engagement, and the persuasive strategies of public service advertising. Her work has appeared in peer-reviewed SSCI journals such as Environmental Communication, Environment & Behavior, International Communication Gazette, International Journal of CommunicationChinese Journal of Communication, Journalism Practice et al., as well as major Chinese journals and books (e.g., China Media Report, Journalism & Communication ReviewModern Advertising et al.).

 

研究方向

新媒体研究、环境传播、公益传播和社交媒体广告效果研究

 

讲授课程

本科生:统计与数据分析、社交媒体与公益传播、广告学概论

研究生:调查法、经典研读、专业英语

 

寄语Advice to students

When given the choice between being right and being kind, choose kind.

 

期刊论文 (*为通讯作者)

Li, D., & Zhang, N*. (2023). The Golden Mean: How Zhongyong Affects Environmental Behaviors and the Pathways. Environment and Behavior. https://doi.org/10.1177/00139165231187413. Online first (SSCI; 通讯作者)

Zhang, N., & Li, D*. (2023). Mind the Gap: How Zhongyong Thinking Affects the Effectiveness of Media Use on Pro-Environmental Behaviours in China. Environmental Communication, 17(4), 437–451. (SSCI)

Ai, M., Gibrilu, A. W., & Zhang, N*. (2022). Editors, users, and post-publication gatekeeping: A study of news ranking on Chinese digital native media. Journalism Practice. https://doi.org/10.1080/17512786.2022.2055623. Online first (SSCI; 通讯作者)

Ai, M. & Zhang, N*. (2021). Strong-tie discussion, political trust and political participation: A comparative study of mainland China, Hong Kong and Taiwan. International Communication Gazette, 83 (5), 497-516. (SSCI; 通讯作者)

Zhang, N*. & Skoric, M. M. (2020). Getting their voices heard: Chinese environmental NGOs’ Weibo activity and information sharing. Environmental Communication, 14 (6), 844-858. (SSCI)

Skoric, M. M. & Zhang, N.* (2019). Opinion leadership, media use, and environmental engagement in China. International Journal of Communication13, 4602-4623. (SSCI)

Zhang, N.* & Skoric, M. M. (2019). Making the news: environmental NGOs and their media visibility in China. Chinese Journal of Communication12(4), 395-413. (SSCI)

Kasadha, J.*, Zhang, N., Mpoza, A., & Alli, A. A. (2019). The 2020 U.S. Presidential Elections: A litmus test. Journal of Public Affairs, e1994. DOI:10.1002/pa.1994 (ESSCI)

Zhang, N.* & Skoric, M. M. (2018). Media use and environmental engagement: Examining differential gains from news media and social media. International Journal of Communication, 12, 380-403. (SSCI)

张楠*Skoric, M. M. (2019). 媒体使用与环境参与:比较新闻媒体与社交媒体的作用中国传媒报告, 18(3), 15-25.

艾民伟,张楠 (2016). 名人圈里的小世界:人民微博的网络结构与影响力分析孙立、杨萍主编,文学传媒新观察(学术卷),广州:中山大学出版社,195-204.

张楠,艾民伟等 (2014). 手机依赖的概念内涵及其现状调查——一项基于大学生群体的研究现代广告(学术刊),1778-86.

艾民伟,张楠 (2014). 一个悲剧,许多故事:毕节流浪儿窒亡事件中的微博议题建构雷跃捷、陈卫星主编中国新闻传播学评论 (1),北京:中国传媒大学出版社,144-156.

 

书籍

曾秀芹,张楠 (2023). 广告调研与数据分析.武汉:武汉大学出版社.

曾秀芹,张楠 (2015). 新闻传播统计学基础.厦门:厦门大学出版社.

 

主持课题

1.国家社会科学基金青年项目:社交媒体时代我国环境形象国际传播的效果评估与提升策略研究,(2022-)。

2. 福建省社会科学基金青年项目:乡村振兴背景下促进村民环保参与的媒体策略研究,(2021-)。

3. 中央高校基本科研业务专项资金项目:乡村振兴背景下生态文明建设的传播策略研究,(2020-)。

 

会议论文2017-

Ai, M. & Zhang, N. (2021). Strong-tie discussion, political trust and political participation: A comparative study of mainland China, Hong Kong and Taiwan. Paper presented at the 71th Annual Conference of International Communication Association (ICA), 24-28 May, Virtual Conference.

Masood, M., Zhang, N., & Skoric, M. M. (2020) Opinion Leadership and Environmental Engagement: Examining the Role of Environmental Knowledge, Interest and Twitter Use. Paper presented at the 70th Annual Conference of International Communication Association (ICA), 24-28 May, Virtual Conference.

Skoric, M. M., Zhang, N., Xia, C., & Ling, R. (2019). The strategies and efficacy of environment movements in the digital age: The Hong Kong case. Paper presented at the Symposium of Social Movements and Parties in a Fractured Media Landscape, 1-2 July, Florence, Italy.

Zhang, N. (2019). Making online influence: Chinese ENGO’s Weibo activity and retweetability. Paper presented at the 69th Annual Conference of International Communication Association (ICA), 24-28 May, Washington DC, USA.

Zhang, N. (2018). Environmental NGOs and media presence: Examining Chinese ENGOs’ social media use strategies and their media visibility. Paper presented at the 68th Annual Conference of International Communication Association (ICA), 24-28 May, Prague, Czech Republic.

Zhang, N., & Ai, M. (2018). Social media use and environmentalism in China: A study of Chinese environmental NGOs’ Weibo use behavior. Paper presented at the 68th Annual Conference of International Communication Association (ICA), 24-28 May, Prague, Czech Republic.

Zhang, N. (2017). Bond together: Social networks analysis of Chinese ENGOs. Paper presented at the 8th Honours Symposium for Asian PhD students in Communication Research, 18-19 November, Singapore.

Zhang, N., & Ai, M. (2017). Frame, emotion, and online opinion: The formation of public opinions in Weibo. Paper presented at the 67th Annual Conference of International Communication Association (ICA), 24-28 May, San Diego, United States.

Zhang, N., & Ai, M. (2017). Second-level agenda setting in China: A comparison of media frames and online public frames in a disaster context. Paper presented at the 67th Annual Conference of International Communication Association (ICA), 24-28 May, San Diego, United States.

  

联系方式 (E-mail)nanzhang@xmu.edu.cn